“The Headline Hero”

by Martin Helm

If you’re writing to persuade people to buy, you need a great headline.

Indeed, it’s been said that the headline carries 95% of an advertisement’s power: that the body copy – the actual writing – only accounts for 5% of the total impact.

A great headline will capture your reader’s attention and get them to sample your first paragraph, whereas a weak headline (or no headline at all) will guarantee they won’t even read your first sentence.

The Headline Hero’s Master Guide to Writing Winning Headlines is far more than just your usual list of headlines.

It explains the psychology of how and why people buy.

It also gives more than 200 headline outlines for you to mould to your own circumstances.

Here’s what some readers have said:

“I’ve read it from cover to cover: it’s brilliant. “

“At last I understand the importance of a good headline.”

See how it can work for you too.

This isn’t just a list of other people’s headlines – it’s a comprehensive guide to increasing your readership and sales.

Learn from the experts how to write headlines that sell